Jim Morris's Thought of the Week (or month, or year, ...)
Friday, April 07, 2006
Use Advertising to Make Money
If you are thinking of a business based on a web service, Goggle and Yahoo! offer you a business model that simplifies your life. Give the service for free but, to generate revenue, provide relevant advertising links. You eliminate the worries about pricing, collecting for services, and other business details, allowing you to focus on what’s really critical – creating a service that attracts a lot of traffic, which is the hardest part of starting a business. Sales resistance from pricing is minimized because your service is free, and users are more forgiving if your service doesn’t work perfectly in the beginning. Doing a start-up just got easier.
posted by Jim Morris @ 9:07 PM