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Jim Morris's Thought of the Week (or month, or year, ...)

Friday, April 21, 2006

Sell to the Long Tail

Chris Anderson (, the editor of Wired magazine, observes that an Internet bookstore like can stock 20 times as many titles as a physical book store. A graph showing total sales of all titles ranked by quantity would exhibit a very long curve approaching zero, its long tail. While many of those titles are sold in small numbers, they collectively comprise 20% of Amazon’s revenues. The same is true for sellers of movies and music. The Internet’s lower selling costs allow more product diversity, larger customer bases, and better target audiences for the advertisers.

posted by Jim Morris @ 9:01 PM 


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